"Don’t toot your own horn" and other rules business owners should break
July 31, 2020
Many of us grew up hearing “Be seen not heard”, “Be humble”, “Don’t talk to strangers”, “Don’t toot your own horn”. These phrases became programmed into our brains. But then you become a business owner and enter into the world of elevator speeches, Facebook lives, Instagram stories, podcasts, networking events, etc. You’re being seen, you’re being heard, and you’re talking to strangers all while tooting your own horn—doing the things you were told never to do.
It all began with a lunch date and a long run. I went to lunch with a new friend who wanted to connect about business... pick my brain on how I was growing mine and to have another friend in her corner. After nearly two hours of conversation, I left that lunch feeling happy about a new business colleague in my circle, but mostly… I left feeling sad.